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The artist gives his £25k prize Mercury Prize to independent concert halls

Sam Fender holding his trophy in his hometown
The musician was awarded the Mercury Prize in October in Newcastle

The artist has donated the full amount of his £25,000 honor prize money to the Music Venues Trust, which functions to protect the UK's grassroots concert spaces.

He was given the award on mid-October as his third album People Watching was declared the top album of the past year.

The musician has chosen to give the cash to the MVT, in appreciation of the crucial part grassroots venues had in his early career.

"I personally wouldn't be doing what I am doing today if it weren't for all the gigs I did around the region, and beyond, when I was beginning," said Sam Fender. "These locations are renowned, but they are struggling."

Since the start of 2023, over 150 of these spaces have shut down – about 16 percent of the whole industry in the UK.

Over the past year, top acts such as Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its efforts to help venues survive, by applying a modest fee to their ticket prices, which benefits independent venues.

Sam Fender also took part, generating in excess of £100,000 on his 2024 arena tour to assist numerous local spots across England, Scotland, and Wales.

The money supported venues that were dealing with possible closure due to challenges caused by floods, fires and family tragedies, as well as regulatory hurdles, conflicts and neighbor objections.

Other venues obtained funding support in upgrading facilities and gear that positively impacted musicians and concertgoers.

"The concept that money from concerts in major spaces helps the independent spots, where it all starts for performers like me, is just sensible," the star has said.

Pulp in concert
Pulp are among the artists who contributed their Mercury Prize prize money to non-profits

The musician is among several artists to donate his honor prize money to charitable organizations.

When Pulp won the trophy in 1996 for their album their work, frontman Jarvis Cocker declared that the act would contribute their winnings to the charity the charity.

In 2002, artist she shared her prize across several charities, such as the NSPCC and a Sickle Cell organization.

"Additionally, I gave a grand to my local community centre, to their classes, because I practiced gymnastics when I was a child and they needed new equipment," the artist told the media.

Previously, Ezra Collective gave their prize money to the local youth club that nurtured their group, alongside other grassroots music organisations.

Additionally the 1994 recipients M People contributed their prize to a charity for MS after a friend was diagnosed the disease.

"The victory was quite enough," stated singer Small. "The prize was the bonus but we could do without the cherry, because we had the cake. So our success affected another person's life."

In the past week, the trust shared it had saved a couple of small stages in south-east England, by transferring them to public stewardship.

The first in the city and the other in Bristol were bought under the public acquisition initiative, which is backed by a national body and supporters who acquire "shares" in the properties.

The writer

Tanner Ellison

Maya Chen is a renewable energy consultant with over a decade of experience in solar and wind power projects across North America.

Bright Current

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